Click Fraud Rates Continue to Rise

Latest research shows that click fraud rates continue to rise. This is a growing concern by online advertisers, with overall click fraud rates now estimated to be about 15.8%. This is much higher for content networks such as Google Adsense and Yahoo Search Marketing. The average fraud rate for the second quarter in 2007 was a massive 25.6%. This means that on average, over a quarter of all money spent on content networks is due to fraudsters. Click fraud is getting more and more sophisticated, and hence harder to detect and prevent, with the level of fraud created by the use of botnets doubling in the last quarter.

“Click fraud has become the new spam and it’s clearly a problem that is getting worse, not better,” said Tom Cuthbert, CEO of Click Forensics Inc.

Research and statistics from http://clickfraudnetwork.com/content/ClickFraudIndex.aspx