New Voucher Code Site Guidelines

Voucher code sites have been a point of contention amongst affiliates and merchants for many years. Whilst some act completely legitimately spending a large amount of time collecting voucher codes and keeping their databases up to date, some are abusing ‘click to reveal’ purely as a way to stuff cookies.

Collaborating through the AMC, the affiliate networks who are IAB members will adhere to the following set of standards from January 1st 2009.

• - Using ‘Click to Reveal’ when there is no valid or current code present is not permitted of affiliate publishers including using ‘Click to Reveal’ to show any deals/offers/sales instead of vouchers.
• - Voucher code affiliate publishers must clearly detail the voucher offer that will be revealed by the click.
• - A valid code is defined as a code that has been legitimately issued by a merchant for use online. This code will have an activation date and where necessary a deactivation date.
• - Voucher code directories must contain clear categorization and separation between deals/offers/sales and discount codes.