Industry Acronyms

Definitions:
Impression = Each time an advert is viewed.
Click = Each time an advert is clicked.
Lead/Sale = Each time an action occurs as a result of a click.

Acronyms:
CTR= Click through rate. The percentage of people who see an advert, who click on it. For example, 5% CTR is equal to 50 people out of every 1000 visitors cliking on the advert.
CPC = Cost per click. The price payed for each vistor forwarded to a site.
CPM = Cost per mille. This is the cost for 1000 impressions to be shown.
CPA = Cost per action.
ROI = Return on investment.
EPM = Expected price per mille. The amount of revenue expected for every 1000 impressions.
EPC = Expected price per click. The amount of revenue expected to be earnt for each click.
OSC = On site conversions. The sales count divided by the number of clicks made into a percentage.

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