Cookie Stuffing

It is very easy to summarise everything you need to know about cookie stuffing in just a few words! Don't do it!

Cookie stuffing is a way of forcing clicks to affiliate programs without the visitor actually having to take any action, such as clicking a banner. This means that if a person who has visited a site which has stuffed cookies then goes on to make a purchase, the owner of the site gets credited for the transaction if a cookie for that merchant was set. This means that if the visitor actually found the merchants site through the sites own PPC programme; they are effectively paying twice for the sale.

There are many different ways to implement cookie stuffing, but most networks strictly prohibit against it in their T&C's. If a site is found to be doing this, they are very likely to have commissions withheld. As such, Think Affiliate strongly recommends that you don't attempt to do this and instead concentrate on legitimate ways of earning money. Although you might think you can make some quick money, cookie stuffing is very bad for the affiliate marketing industry.

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